Having a website that is optimized for user experience (UX) and search engine optimization (SEO) is essential to ensure that your website can perform at its best. Doing an audit of your website to evaluate the impact of UX and SEO on a regular basis will help you make sure it's functioning optimally.
A website optimization audit offers you an invaluable insight into how well your site is performing from a UX perspective, as well as from an SEO standpoint. It allows you to identify any issues or opportunities for improvement so that you can take action to maximize your results. An audit will analyze the performance of key elements like page load times, mobile usability, content structure and keywords used to determine where improvements can be made. By addressing these areas, you can create an online experience that offers users maximum value while allowing search engines to rank your site higher in organic searches.